Voltaren – Dog Duel

Voltaren tasked us to persuade men aged 35+ that their gel not only offers surprisingly fast relief from recurring back pain, but also goes a step further than their usual painkillers by treating the root cause – the inflammation.

Our creative approach saw a face-off between a man who suffers from back pain, but who is adamant to wash his heavy and hairy canine friend, and the dog, who resists washing at all costs. 

Voltaren 12H


A grumpy cat complains about his owner’s new active lifestyle. He suspects it has something to do with that Voltaren 12H gel she has started using.