Voltaren tasked us to persuade men aged 35+ that their gel not only offers surprisingly fast relief from recurring back pain, but also goes a step further than their usual painkillers by treating the root cause – the inflammation.
Our creative approach saw a face-off between a man who suffers from back pain, but who is adamant to wash his heavy and hairy canine friend, and the dog, who resists washing at all costs.
After using Voltaren, a man livens up a boring party with his dance moves. Shocked at first, his wife finally joins him on the dance floor.
A grumpy cat complains about his owner’s new active lifestyle. He suspects it has something to do with that Voltaren 12H gel she has started using.
My RTS
