Saatchi & Saatchi and Otrivin makes 6000 runners breathe better.

Look at this!

Otrivin's brand purpose is all about making people breathe better. And that's what they've done by providing 6000 runners with cleaner air during the Amity Half Marathon in one of world's most polluted cities: New Delhi.

Cloud Tech Dust Cannons that are able to get dust, pollen & pollution out of the sky, were used before & during the races. It's a great demonstration how outdoor events in strongly polluted areas can become more healthier and a strong proof point of Otrivin's mission.