Vangardist Magazine - HIV Heroes

Driven by a request to tackle HIV stigma and draw attention to the rise in cases, we launched a bold campaign, which commenced with printing an edition of our client’s magazine, Vangardist, with HIV-positive blood. After facing the issue, readers were invited to participate more actively using #hivheroes.

The campaign brought HIV to headlines all over the world and left us with an impressive 9 Cannes Lions!